The Basics of Email Automation

“Automation may be a good thing, but don’t forget that it began with Frankenstein.”-Anonymous

Automation might not have been a good thing for one of the scariest monsters created in fiction, but it certainly has its place in the world of digital marketing. In fact, automation is a process that helps marketers improve their email marketing campaigns.

There is no doubt online marketing professionals want to implement efficiently run programs to attract new customers. What better way to enhance the efficiency of your email marketing campaign than by using several proven email automation techniques?

Let’s start by providing an overview of email automation, before diving into the tips that will help you attract more customers via an automated email marketing program.

As a small business owner who implements various digital marketing strategies, you are probably familiar with email newsletters and one time only emails that you send to an entire subscriber list. Email automation differs from the two practices by sending out emails automatically whenever someone meets a specified criterion or in marketing parlance, meets the standard established by a trigger.

Let’s say you want to send an email to everyone that signs up for an account on your website. The “Welcome” email is sent every time someone hits the submit button that signs him or her up for an account. You would have to spend the entire day responding to new account holders manually. With email automation, modern technology does the sending for you, which ensures you have more time to spend with customers and vendors.

Email newsletters and one time only electronic messages will always be an integral part of your email marketing program. However, an automated email strategy will provide additional benefits that help your business grow.

Here is the case for email automation:

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